Parkersburg, WV (WVDN) – West Virginia University Parkersburg’s marketing and communications team has received five awards in the 37th annual Educational Advertising Awards competition, sponsored by the Marketing Report of higher education.
This is the third year the college has been recognized for its marketing efforts by the nation’s largest educational advertising awards competition.
WVU Parkersburg won silver medals in the Digital Video Advertisement (under two minutes) and Television Advertisement – Single Advertisement categories. The “I Am WVU Parkersburg Proud” digital ad aired during the 2021 Super Bowl. The unique “For Whom the Bell Tolls” ad highlights the Metallica Scholars initiative, which provides scholarships to WVU Parkersburg students in technical programs to pass industry standard certification exams.
The college developed the “By the Numbers” ad for print, an overview of WVU Parkersburg affordability, clubs, organizations and graduates, and won Gold in the Newspaper Advertising – Unique category . A silver award was also given for the “Student Viewbook,” a recruiting material highlighting WVU Parkersburg’s curriculum, campus resources, and application stages.
Recently, WVU Parkersburg renamed its mascot logo Riverhawk. The new design won silver in the Logo/Letterhead Design category.
“It’s so exciting to see the national recognition of WVU Parkersburg’s history,” said Dr. Torie Jackson, interim president of WVU Parkersburg. “Each time we market and advertise, we have the opportunity to find more members of our college family. Knowing that our students are helping to tell this story is even better.
This year, the Educational Advertising Awards received more than 2,000 entries from more than 1,000 colleges, universities and high schools in all 50 states and several foreign countries.
The competition judges were made up of a national panel of higher education marketers, ad creative directors, and marketing and advertising professionals.
A full list of educational advertising award winners can be viewed at educationadvertisingawards. com.
About WVU Parkersburg
West Virginia University at Parkersburg, established in 1961, is a life-changing institution for the students and communities it serves. The college offers more than 50 degree programs, workforce development, short-term job training programs, and community education courses. WVU Parkersburg is also the only community and technical college in West Virginia to offer bachelor’s degrees, and it is home to WPKM 96.3 FM, the state’s first community college radio station.