What the pitch says this week, Marketing & Advertising News, ET BrandEquity

This week’s Wednesday special highlights the action behind the scenes. The IPL edition may have just ended, but the work for talent agencies is just beginning. Our main story highlights that the sporting extravaganza is fertile ground for talent agencies to select the brightest emerging talents in Indian cricket. But the bases for the next edition are already in preparation.

Talent managers explain how hunting for unpolished gems includes the whole package and not just cricket skills. A hunt that takes them to high school or college level tournaments across the country.

The easy-to-navigate newsletter features stories that have been specially curated by the combined efforts of our team of print and digital journalists.

Among other stories, we bring you the possibility that the “always in the news” Elon Musk is dropping the Twitter deal. In a letter, Musk warned he could walk away from his $44 billion deal to acquire Twitter Inc if the social media network does not provide data on spam and fake accounts.

Another story on the digital front says MeitY has reposted a draft of proposed changes to the country’s technology and social media regulations in a bid to provide “more effective grievance redress” and also address “infirmities and gaps” in existing regulations.

From the brands sector, on the much-discussed Zomato-Blinkit deal, Zomato’s board of directors is set to meet on June 17 to approve a proposed acquisition of Blinkit, nearly two years after the two entities discussed to the first time of a potential agreement.

According to the proposal, Blinkit shareholders should get just under ten percent of Zomato’s capital. Blinkit’s biggest investor, SoftBank Vision Fund, will get a nearly 4% stake in the food tech company.

We would love to hear your feedback. Contact us at [email protected] or [email protected] Good reading!

IPL: Not a “single day” for talent agencies

The confetti of dust and glitter has finally settled on the Narendra Modi Stadium in Ahmedabad after the Gujarat Titans’ triumphant campaign in the Indian Premier League (IPL), but talent agencies have already started working to recruit the brightest lights. brightest this season.

The IPL is the perfect stage to screen new talent, says Divyanshu Singh, Head of Sales and Marketing at JSW Sports. Read more.

Why Global Brands Don’t Talk About China’s Uyghurs

What the pitch says this week
In the summer of 2019, an executive at fashion brand Patagonia received a phone call from a trusted listener working in China. A planned trip to visit cotton farms in the Xinjiang region was not going to happen. Soon other barriers were erected. Information from vendors in the area has dried up.

“We’ve seen this escalation of secrecy,” said Matt Dwyer, the Patagonia executive who oversees the private outdoor apparel maker’s supply chains. Read more.


Elon Musk warns against abandoning Twitter deal if data isn’t provided

MeitY publishes proposed changes to IT rules

Government open to suggestions on grievance mechanism for social media users: IT minister


“Allowing people to tell their story”: Keira Knightley

VKC Nuts nods to Amrita Raichand as its brand ambassador

Rebranded Plix asks millennials to ‘take care, have fun’


Himalaya Wellness Company urges consumers to prioritize wellness with its new campaign

M&C Saatchi removes Vin Murria from board after agreeing takeover by Next Fifteen

Society of Advertisers of India issues notice to members

Shraddha Kapoor easily navigates dynamic situations in Comfy Snug Fit’s campaign

Rupa’s new ad campaign reminds everyone to keep things stylish

Sonam Kapoor features in The Moms Co’s latest campaign

Rajkummar Rao finds his own team in Krafton ad


FMCG companies must swallow the pain of input costs, retain entry-level size and price

Myntra bets big on live trading for the end of summer sales

Zomato – Blinkit offer: discover the details of the latest development

Startups are recalibrating their approach to ten-minute deliveries in the face of operational challenges


IPL Media Rights: ‘Evolving Technology’ Will Surprise Digital Space, Says Arun Dhumal

On the carpet

House of Kieraya appoints Nitesh Mohandas as CBO

Applabs appoints Sanjeev Bankira as head of the country

Zoom Video Names Greg Tomb President

Havas Worldwide India (Creative) announces key appointments

To research

What do global NFT gaming trends hold for us: Finder report

Percentage of victims of online shopping scams down to 74%: report