What the pitch says this week, Marketing & Advertising News, ET BrandEquity
Talent managers explain how hunting for unpolished gems includes the whole package and not just cricket skills. A hunt that takes them to high school or college level tournaments across the country.
The easy-to-navigate newsletter features stories that have been specially curated by the combined efforts of our team of print and digital journalists.
Among other stories, we bring you the possibility that the “always in the news” Elon Musk is dropping the Twitter deal. In a letter, Musk warned he could walk away from his $44 billion deal to acquire Twitter Inc if the social media network does not provide data on spam and fake accounts.
Another story on the digital front says MeitY has reposted a draft of proposed changes to the country’s technology and social media regulations in a bid to provide “more effective grievance redress” and also address “infirmities and gaps” in existing regulations.
From the brands sector, on the much-discussed Zomato-Blinkit deal, Zomato’s board of directors is set to meet on June 17 to approve a proposed acquisition of Blinkit, nearly two years after the two entities discussed to the first time of a potential agreement.
According to the proposal, Blinkit shareholders should get just under ten percent of Zomato’s capital. Blinkit’s biggest investor, SoftBank Vision Fund, will get a nearly 4% stake in the food tech company.
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IPL: Not a “single day” for talent agencies
The confetti of dust and glitter has finally settled on the Narendra Modi Stadium in Ahmedabad after the Gujarat Titans’ triumphant campaign in the Indian Premier League (IPL), but talent agencies have already started working to recruit the brightest lights. brightest this season.
The IPL is the perfect stage to screen new talent, says Divyanshu Singh, Head of Sales and Marketing at JSW Sports. Read more.
Why Global Brands Don’t Talk About China’s Uyghurs
In the summer of 2019, an executive at fashion brand Patagonia received a phone call from a trusted listener working in China. A planned trip to visit cotton farms in the Xinjiang region was not going to happen. Soon other barriers were erected. Information from vendors in the area has dried up.
“We’ve seen this escalation of secrecy,” said Matt Dwyer, the Patagonia executive who oversees the private outdoor apparel maker’s supply chains. Read more.
Digital
Elon Musk warns against abandoning Twitter deal if data isn’t provided
MeitY publishes proposed changes to IT rules
Government open to suggestions on grievance mechanism for social media users: IT minister
Marketing
“Allowing people to tell their story”: Keira Knightley
VKC Nuts nods to Amrita Raichand as its brand ambassador
Rebranded Plix asks millennials to ‘take care, have fun’
Advertising
Himalaya Wellness Company urges consumers to prioritize wellness with its new campaign
M&C Saatchi removes Vin Murria from board after agreeing takeover by Next Fifteen
Society of Advertisers of India issues notice to members
Shraddha Kapoor easily navigates dynamic situations in Comfy Snug Fit’s campaign
Rupa’s new ad campaign reminds everyone to keep things stylish
Sonam Kapoor features in The Moms Co’s latest campaign
Rajkummar Rao finds his own team in Krafton ad
Trademarks
FMCG companies must swallow the pain of input costs, retain entry-level size and price
Myntra bets big on live trading for the end of summer sales
Zomato – Blinkit offer: discover the details of the latest development
Startups are recalibrating their approach to ten-minute deliveries in the face of operational challenges
Media
IPL Media Rights: ‘Evolving Technology’ Will Surprise Digital Space, Says Arun Dhumal
On the carpet
House of Kieraya appoints Nitesh Mohandas as CBO
Applabs appoints Sanjeev Bankira as head of the country
Zoom Video Names Greg Tomb President
Havas Worldwide India (Creative) announces key appointments
To research
What do global NFT gaming trends hold for us: Finder report
Percentage of victims of online shopping scams down to 74%: report
