Inks deal to expand destination visibility and increase tourist arrivals from India.
Mumbai- Thomas Cook (India) LimitedIndian leader in omnichannel travel services, has signed a strategic agreement with Maldivian Marketing and Public Relations Corporation (MMPRC) in a sustained effort to promote the Maldives by increasing visibility and visits to the high potential Indian market. The partnership will leverage Thomas Cook India’s diverse leisure, MICE and B-leisure segments, coupled with the strength of its unique omnichannel/phygital model – the significant size of its vast retail presence across the country. India, its portal, its vacation app, its unique virtual vacation store and call center.
This partnership between Thomas Cook India and MMPRC will deploy a multi-pronged strategy focused on product development, knowledge training and marketing. The marketing campaign will span a viable range of external media and owned properties, including print, digital and social media platforms, web messaging, email, and more. to position the Maldives as a priority destination and accelerate demand from Indian families. , couples/newlyweds, millennials, young professionals, MICE and B-leisure segments.
Thomas Cook’s product portfolio offers ready-to-book holidays and personalized, specially curated options – based on each customer’s unique preferences; and a handy tool for creating your own vacation. Intended to target all wallet sizes, the company’s product range extends to economy/value tours, affordable and high-end luxury vacations – designed for India’s HNI-UHNI segment with stays in exclusive ultra-luxury resorts.
Mr. Rajeev KalePresident and Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said: “The Maldives are a valuable and strategic partner for us within the Thomas Cook India Group and we are delighted to continue our collaboration with Maldives Marketing and Public Relations Corporation (MMPRC).
Our deal was perfectly timed to take advantage of India’s key booking season for the upcoming summer holiday season. Our multi-pronged approach is strategic and long-term: with an unerring eye on the knowledge/training of our front-line teams, a strong product focus and attractive promotions to showcase the Maldives.
We plan to leverage our powerful omnichannel network to benefit from this partnership – offering customers the choice and convenience of selecting their preferred way to contact us: through our Vacation App, Virtual Vacation Store, Website, Contact Center, calls or our extensive retail network across India.
He added, “This valuable and sustained partnership would not have been possible without Mr. thoyib mohamedCEO and Managing Director of MMPRC and Mrs. Fatimath AfraChief Marketing Officer and I would like to thank them especially for their strong support.
Speaking on the partnership with Thomas Cook, MMPRC Managing Director and Managing Director Mr. Thoyyib Mohamed pointed out that “India has been one of the main source markets for the Maldives over the past two years, citing that the market has played an imperative role in the recovery of the tourism sector from Covid. Thoyyib further expressed confidence that “this campaign with Thomas Cook will further increase bookings and arrivals from India for the upcoming summer season and beyond.”