NEW YORK, June 23, 2022 /PRNewswire/ — Founded in 2002, Scentisphere is the leading scent marketing agency for global consumer goods brands, including home, air, personal care, beauty, and food and beverage brands. drinks. They approach each scent branding project as a unique opportunity to create value and ROI for their scent marketing clients by empowering them to integrate the power of scent into their marketing, advertising and promotional efforts. .
As a leader in scent marketing, they offer a wide range of in-house expertise spanning many professions and technologies including microencapsulation, fragrance development, scent marketing and advertising, print coatings and fragrance applications. impression. Scentisphere is the go-to scent marketing company for brand managers, marketing agencies and commercial printers. Their clients include P&G, Unilever, Johnson & Johnson, P&G, L’Oreal, Clorox and SC Johnson.
While becoming a leader in scent marketing, Scentisphere has also evolved into a specialty ink company offering a wide range of scented coatings and polish products sold under the Rub’nSmell® banner. Rub’nSmell is essentially a microencapsulated fragrance oil dispersed in a printable coating. Rub’nSmell is available for virtually any printing process allowing printers to print a scent as they would a 5e Color. Scentisphere is recognized as a leader in the printing industry for its excellent technical and customer support.
In recent years, there has been a substantial increase in interest in scented packaging. A recent study conducted for Scentisphere by the analysis firm, May Research definitely concludes that a majority of consumers are more likely to purchase a scented product with a scent label, and that companies that provide scent sampling options on their packaging are much more likely to be considered innovative and caring than those that don’t. This trend has made Scentisphere the first producer of Scratch’nSniff® stickers using Rub’nSmell scent technology. Fragrance on packaging has been proven to increase sales by engaging and educating consumers about the product at the point of sale, where 75% of purchase decisions are made.
Additionally, since Rub’nSmell can be applied online as a fifth color, many brands and packaging suppliers are recognizing the financial benefits of applying a scent. directly on the package itself. This includes folding cartons, primary labels, shrink sleeves, flexible packaging, blister packs, etc.
It must be emphasized that the use of fragrances in packaging and advertising is not a novelty, but a marketing necessity and the way of the future. Adding a scent to a package makes the package more engaging; helps educate a customer, which in turn increases sales. Adding scent isn’t difficult and Scentisphere has the tools, technology and technical expertise to make including scent effortless.
As the world leader in printable scented coatings and with the broadest, highest quality product line, Scentisphere prides itself on expert technical support and years of experience in the production and application of scented coatings. and varnish. Scentisphere’s motto is: “If it can be printed, it can be scented”.
PR contact: Debra Davis 917-334-6912 [email protected]