Micro-marriage is here to stay, says event planner

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Weddings are on the rebound as couples seek marriage after more than a year of postponing their ceremonies during the pandemic.

Analysts are predicting 2.47 million marriages for 2022, the highest in more than a decade, according to market research firm The Wedding Report. The average amount spent on each wedding is expected to reach $ 24,300 in 2022.

Gretchen Culver is the owner and creative director of Rocket Science Events in Minneapolis, where she typically plans larger events, including weddings.

“With Rocket Science Events, we really specialize in delivering high-design, high-production weddings and social events with over 300 guest count,” Culver said.

Gretchen Culver (Photo by Cadence & Eli)

In March 2020, Culver said his business had started to slow with lockdowns nationwide and. She began to look into the smaller wedding market and started her company Minne Weddings.

“I started exploring the small format wedding known as a micro-wedding with typically 30 guests or less,” Culver said. “We launched in April 2020 as an opportunity for couples to get married, even if they couldn’t have a big traditional wedding.”

Culver believed the business could pay off in the long run, and as pandemic restrictions began to lift, couples interested in smaller marriages continued to reach out.

“I was pleasantly surprised that I started getting emails from couples saying, ‘This is the kind of marriage I’ve always wanted to have’, or ‘I’m an introvert, I don’t want to have a big one. wedding. Or “I want a reason not to invite my crazy aunts and uncles,” so I pretty quickly figured out that we would be Plan A for a lot of couples who wanted a small wedding, “she said.

Couples on a budget are especially interested in the micro-wedding format, Culver said. Due to the smaller size and shorter ceremony, Culver said she was able to book four or five consecutive couples on the same day, allowing them to share the cost of all amenities.

“Our couples are able to have better decorating with high quality sellers than they would if they had to do it themselves by paying for them individually,” Culver said. “And because everything is designed, everything is included, it also makes it easier for them. “

Culver said that since Minne Weddings launched, reservations have sold out and she continues to see demand for years to come.

“Our dates for 2021 are almost all sold out and we have a long waiting list of people interested in fall 2022,” Culver said. “So we’re going to be releasing those dates pretty soon, and then, you know, don’t plan on stopping anytime soon.”


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