McDonald’s SG shakes up school holidays in marketing to children

McDonald’s Singapore has launched a campaign where customers can dance for free ice cream. Titled “Shake N’ Dip,” the campaign is all about family fun, featuring roasted sesame and seaweed McShaker fries and smoked nacho cheese sauce, a McDonald’s Singapore spokesperson said. INTERACTIVE-MARKETING.

McDonald’s kicked off the campaign with a promotional video featuring a family dancing to a “Shake N’ Dip” song. McDonald’s then shared photos and videos of what happened during the making of the ad, inviting people to try their latest products.

He also added, “Plus, show us your Shake ‘N Dip dance moves and enjoy a free ice cream cone on us.” Customers simply had to find the manager of any McDonald’s outlet and do the Shake ‘N Dip dance to redeem a free vanilla ice cream cone. According to the McDonald’s spokesperson, the campaign will be marketed through in-store marketing, OOH, print ads, radio, social and sponsored posts.

Additionally, McDonald’s will also hold a family carnival at Jurong Point from June 10-12 and City Square Mall from June 17-19. The carnival will include a giant bouncy burger castle, a ball pit, as well as games inspired by its Shake ‘N Dip treats, where customers can have a chance to win limited-edition McDonald’s merchandise. To participate in the carnival, participants must spend a minimum of SG$7 at McDonald’s and show their receipt to the carnival staff. “Timed with the June school holidays, our activities also add to more engagement with our customers to foster unity and family bonding,” the spokesperson said.

As Father’s Day falls during the school holidays, McDonald’s has also upped the ante from June 17-19, where customers can enjoy a free family meal in the form of a Be Our Guest card, which works like a coupon. However, during this time, customers will need to do the Shake ‘N Dip dance with their dads to redeem the free meal.

Separately, McDonald’s Singapore previously launched a story-telling Ramadan campaign in the form of wayang kulit, a traditional form of Chinese shadow theater. Titled “Ramadan: My Happy Tale,” the campaign features a short film about an interracial couple, Budi and Peony, who bond over their shared interest in food. All 12 characters and props used in the story were made to order. Next wayang kulitUsing traditional McDonald’s methods, each leather puppet was cut, punched and painted entirely by hand, McDonald’s explained at the time.

Drina Chee, Head of Marketing and Digital Customer Experience at McDonald’s Singapore, said then that as a brand that brings people together, she is thrilled to celebrate the spirit of Ramadan with an inspiring story of love and happiness. inclusiveness. “By bringing this year’s ‘Ramadan: My Happy Tale’ to everyone, it has been a real privilege to be introduced to the world of our customers Peony and Budi as they share their feelings as an inter- racial. Just as our food transcends cultures around the world, we hope their story will remind us all that love can transcend our differences too,” she added.

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