Matthew Isom Named Marketing Director of Retail Network Development for AlphaGraphics and PostNet

As Marketing Director of Retail Network Development, Isom will be primarily responsible for the overall execution of the franchise development campaign for the AlphaGraphics and PostNet brands. This will include lead generation strategy, planning and execution of integrated marketing strategies for franchise recruitment, development and implementation of strategic marketing campaigns to increase franchise awareness and achieve franchise goals. annual revenue, development and coordination of bi-monthly webinars for candidates, and much more.

“Over the past two years, AlphaGraphics and PostNet have made the necessary changes to provide growth opportunities despite the pandemic that has plagued the business world,” said Bill McPherson, Vice President of Franchise Development. “With both franchises enjoying incredible success, we wanted to continue on this trajectory by adding to our leadership team solely to help grow our franchise network. Matthew will play a pivotal role in helping push AlphaGraphics and PostNet to new heights as we continue to thrive at the franchise level.”

Isom brings a wealth of experience to the director position. Prior to joining AlphaGraphics and PostNet, he worked as Partner Relations Manager at Ring Ring Marketing. He has also held positions as a digital marketing consultant, data analyst, marketing strategist and digital marketing specialist.

Graduated from University of Colorado BoulderIsom said he looks forward to helping grow and expand the PostNet and AlphaGraphics brands.

“Franchising is a unique industry in that entrepreneurs have a set of tools and a business model to help them succeed locally or regionally,” Isom said. “AlphaGraphics and PostNet provide a great example of a franchise doing it right by providing franchisees with many resources for exponential growth. I look forward to working with Bill McPherson, Ryan Farris and all other leaders to help continue the success that PostNet and AlphaGraphics exemplify.”

AlphaGraphics was founded in 1970 and the company began offering franchise opportunities in 1979. For more information visit http://www/

PostNet opened in 1993. With over 600 locations in North America, central America, South America and Africa, PostNet is a global leader in printing and shipping solutions. For more information, visit

About Alpha Graphics

AlphaGraphics, Inc., with over 285 locations in 6 countries, is one of the largest US networks of locally owned and operated business centers offering a full line of print, visual communications and marketing products. Solutions include: full-service digital, offset and wide-format printing; design services; mailing; personalized marketing solutions; promotional products; and web printing solutions. For more information on AlphaGraphics services, visit To learn more about franchise opportunities, visit

About PostNet

PostNet opened in 1993. With nearly 700 locations in North America, central America, South America and Africa, PostNet is a global leader in printing and shipping solutions. In 2017, PostNet joined the MBE Worldwide family. Together, MBE has nearly 2,600 locations in 44 countries. For more information on PostNet services, visit To learn more about franchise opportunities, visit

About MBE Worldwide

MBE Worldwide SpA (“MBE”), a private company headquartered in Italyis a global commerce facilitator for SMEs and consumers through its platform providing e-commerce, fulfillment, shipping, marketing and print solutions through multi-brand operations: PrestaShop, Mail Boxes, etc. . (except in the United States and Canada), PostNet, PACK & SEND,, AlphaGraphics, Multicopy and Print Speak. The combination of our retail platform – which currently has over 2,900 service centers in 53 countries with over 12,000 associates – with our PrestaShop e-commerce platform has served nearly one million business customers over the fiscal year 2021, generating €1.01 billion (US $1.2 billion) system-wide sales and 24 billion (U.S. $28.5 billion) of the gross value of e-commerce goods.

For more information, please visit MBE Worldwide Group websites at – – – – .au – – – – – – ​​​​ – – www – – –

Heather Ripley
RP Ripley
[email protected]

SOURCE AlphaGraphics