Vericast, which includes the former Valassis brand, is hiring dozens of technology and manufacturing positions in Delaware. | DBT PHOTO BY JACOB OWENS
NEWARK- Vericasta national marketing, analytics and payment solutions company, is growing on a nationwide hiring drive that could bring dozens of jobs to Delaware.
The San Antonio, Texas-based company offers a diverse portfolio of products and services, ranging from print coupons and advertisements to payment solutions and digital advertising services for a number of banks and credit unions. In Delaware, it operates an office and printing facility off McEntire Drive near Newark along the Maryland-Delaware border.
Formerly a number of subsidiaries of Harland Clarke Holdings Corp., the companies, including Valassis of the Newark plant, were reorganized under a single Vericast brand in 2020. Over the next two years, it refocused its participations, in particular by selling two of its most visible. products: mail Clipper Magazine which reaches about 25% of American households, and the RetailMeNot discount coupon site.
He continues to engage directly with brands on multi-channel marketing and advertising campaigns ranging from grocery stores to banks, furniture retailers to restaurants, and more.
Michael Stanush, head of people, talent, performance and culture at Vericast, told the Delaware Business Times that the COVID-19 pandemic and the shift to remote working have opened up additional opportunities in the space. digital for business.
It currently recruits approximately 250 positions nationwide, with a total of 74 remote and on-site positions in the Delaware region, ranging from cutting-edge DevOps engineers, data scientists, and Amazon Web Services scientists. (AWS) to logistics, production and maintenance technicians. at its production facility, Stanush said. The company currently has 120 remote and onsite employees in Delaware.
As his team interviews candidates, Stanush said they hear a greater desire for a remote-friendly workplace, where office space is available for those who want it but not required for all. the employees. That’s the tactic they’re proposing to Newark.
“No doubt a lot of people care about it being remote work, but what it looks like comes with a lot of variation between people,” he said, noting that Vericast strives to deliver that balance and understanding in tight work. market.
Any new hires looking for office space would be located in Newark, where there is still room to expand, officials said.
Although Vericast sold Clipper Magazine, it still produces a large number of direct-to-consumer ads and coupons for customers that are “still super important and super beneficial to our consumers,” Stanush said. The Newark printing plant is one of 25 such plants across the country.
While Delaware manufacturers have reported difficulty finding potential employees at this time, Stanush said Vericast is promoting its competitive hiring program and the opportunity to grow in the company. It also uses employee resource groups, ranging from a broad diversity, equity and inclusion group to a military veterans group, which helps welcome and onboard new employees, and has served as a mouthpiece. effective ear.
“We see growth potential in Delaware, which is why we’re there in the first place. Without a doubt, this region of the east coast is one that we have long targeted and continue to value highly,” Stanush said.
