Madison Media Ultra Wins Media AOR for, Marketing & Advertising News, ET BrandEquity

Representative picture

Madison Media Ultra, a unit of Madison World, has been designated AOR Media for

The agency will handle the mandate of traditional media and digital media for the client, including television, print and digital.

Vinod Gupta, Director of 88Guru, said, “We are thrilled to partner with the Madison team as we strive to transform the IT industry. Madison’s expertise across the media spectrum, from traditional to new age, will be essential in our deployment. Finally, the chemistry with the team has been great and we enjoy working with them.

Jolene Fernandes Solanki, Chief Operating Officer, Madison Media Ultra, said, “We are delighted to partner with 88Guru, a Singapore-based edtech company. Education has radically changed its economic model as a result of the pandemic. As a team, we are confident and excited to launch 88Guru in India and are confident that it will outpace industry growth with its digital and results-driven approach.”

The account was won after a multi-agency pitch involving multiple rounds of presentations.

The ed-tech industry has seen several layoffs in the recent past, raising questions about consumer trust and the sustainability of these platforms…