Looking to improve your content skills for digital marketing?
It can help – LinkedIn has launched a new LinkedIn Marketing Labs Certification Course on “Content and creative design”, which is now available for free to all LinkedIn users.
As you can see here, the course is made up of three units, with a particular focus on LinkedIn’s tools, to help users learn more about content and marketing fundamentals, and develop their skills.
As LinkedIn explains:
“This new certification is critical as it comes at a time when we are seeing industry-wide interest in the topic of content strategy and creative design. In fact, as HubSpot’s 2022 State of Marketing Report found that content continues to grow in importance even compared to last year, with 66% of marketers planning to spend more of their time on it. their budget in 2022 and 47% of B2B buyers who consult three to five pieces of content. content before engaging with a sales representative. »
Indeed, the ability to write engaging and engaging content is key to maximizing your opportunities in digital marketing, and on LinkedIn in particular – and if you’re looking for ways to boost your skills, it might be worth taking a look. take a look at this new LinkedIn course.
The full certification takes a few hours, depending on your level of knowledge. And when you eventually complete the full course and exam, you’ll get a digital certificate that you can add to your LinkedIn profile or print out if you like.
It’s obviously LinkedIn-centric and doesn’t cover all aspects of content planning and development. But it’s a solid overview of key fundamentals, which could help get your approach on the right track – especially if you’re just starting out and looking for the basics.
And it’s free, so the price is right. If you have some spare time, it might be worth a look.
LinkedIn Marketing Labs courses are available to all LinkedIn users in five different languages: English, German, Spanish, French and Portuguese.. You can find out more about the courses here.