Keystone Lintels launches movie-themed marketing campaign – Builders Merchants Journal

Following the success of its first movie-themed marketing campaign, which ended in June 2021, Keystone Lintels has launched “Movies from Home 2” and expects it to deliver high-value sales to its merchant customers from local construction projects.

Until March 2023, Keystone’s “Movies from Home 2” campaign, like its predecessor, has a simple message for merchants: tell us about the projects underway in your area and our commercial team will help you secure them.

The campaign was designed to interact directly with merchant customers and help generate sales opportunities. It will also help educate merchants on the Keystone Lintels prospecting process – all they need is the lead and Keystone’s dynamic sales teams will follow up and forward all orders to the merchant client who provided the initial lead. , which will result in a direct sale for that branch.

The lead generation partnership message is once again delivered to Merchant Partners through a movie-themed campaign, this time inspired by classic films such as Jaws, Toy Story and The Avengers.

The campaign spans a variety of channels, including print and digital trade press advertisements as well as innovative direct mail, including popcorn boxes.

Chris Hemmington-Green, Sales Director, Keystone Lintels, said: “Our first Movies From Home campaign was a huge success and saw many merchants win new orders and increase their turnover. In true Hollywood style, Keystone Lintels was set to deliver a sequel and we look forward to once again helping our valued merchant customers achieve successful ordering together.

As an added incentive, merchants will have the chance to win cinema-themed prizes including 65-inch Sky Glass TVs, home theater projectors and screens, family movie tickets and additional one-time prizes.