Job: Marketing Manager at Print Anything

Role overview

• A Marketing Manager (MARK-EXEC) plans, develops and oversees overall marketing strategies and campaigns to promote a company’s brands, products or services.
• You conduct research, produce marketing materials, design new ways to market products, and analyze performance reports, among other marketing-related tasks.
• As a MARK-EXEC, the goal is to reach the market and cultivate customer interest in our products and services so as to enhance our reputation and facilitate our continued growth.

Tasks / Functions

• Achieve weekly, monthly and annual sales targets.
• Develop and maintain strong relationships with new and existing customers.
• Generate qualified leads for other sales actions.
• Work offline and online to achieve your business goals.
• Design strategies to drive traffic to websites and social properties.
• Evaluate marketing budgets.
• Maintain marketing objectives.
• Translate business objectives into digital and traditional marketing objectives.
• Perform customer research, keyword research, and analyze competitor data to assess customer segments.
• Create separate customer segmentation groups for targeted targeted marketing.
• List products, services, and directories to increase search ranking visibility.
• Develop and manage digital marketing campaigns using a range of techniques including paid search, search engine optimization (SEO), pay per click (PPC), social media marketing (SMM), content marketing, landing pages, email marketing, newsletters and cold calling Activities.
• Provide ongoing analytics reporting, conversion tracking, and guidance for making improvements to optimize campaigns.
• Oversee the creation and management of all digital assets, including online brochures, flyers, catalogs, videos and other revenue-generating promotional assets.
• Maintain social media profiles, accounts and content and oversee social media strategy.
• Manage brand and product campaigns online to increase brand awareness.
• Improve usability, design, content and conversion rate of web resources.
• Ensure that the company is at the forefront of developments in digital marketing.
• Create pitches and presentations, and attend meetings.
• Determine customer’s business needs, gather and refine specifications, requirements and/or solutions.
• Provide first-hand customer service and support to customers via social media.
• Identify and advertise new business opportunities for new and existing customers.
• Generate sales, up-sells and cross-sells of products and services to potential and key customers.
• Manage multiple social media accounts.
• Serve as a communication link between clients and internal teams.
• Exhibit cooperation and teamwork.
• Any other task that may be required.

Key Performance Indicators (KPIs)
Lead generation:

• Qualified leads: 25 (weekly)
• Meetings/Appointments: Minimum of 5 (weekly)

Marketing sales:

• Conversion rate: 30% (monthly)
• Minimum income target: N2,000,000 (monthly)
• Content creation: Minimum of 5 posts (daily)

Business development:

• Social media accounts: 30% (monthly).

Skill requirements

• B.Sc. in Marketing, Business Administration or related field.
• Minimum 1 year in a similar position.
• Excellent communication skills, especially telephone conversations.
• Excellent presentation skills.
• Excellent interpersonal skills.
• Exemplary leadership skills.
• Exceptional customer service skills.
• Strong negotiation and persuasive skills.
• Very analytical.
• Tech-focused and entrepreneur at heart.
• Computer skills (advanced).

Experience requirements:

• Work experience in marketing, sales, business administration or related roles.
• Experience in sales, marketing and customer service.
• Master the use of computer and IT tools as well as CRM software and any other software.
• Understanding of sales strategies, market trends, target market, techniques, etc.
• Experience in achieving marketing objectives, strategies and assertive skills when dealing with clients.
• Deep technical knowledge of how technology can be used to improve business operations.
• Aggressive persuasion, resilience and closing skills.
• Strong presentation, organization, prioritization, time and task management skills.
• Ability to manage multiple social media accounts.
• Ability to build relationships with key customers.
• Work well under pressure and with little or no supervision while achieving goals.

Personality:

• Integrity
• Very organized
• Presentable appearance
• Pleasant personality
• self-disciplined
• team player
• Attention to detail
• Skills for problem solving
• Innovative and Creative
• Excellent interpersonal skills
• Leadership skills.

Key relationships:

• Customers, prospects, supervisors and suppliers

Reporting hours:

• Monday to Friday (8:00 a.m. to 5:00 p.m.).

Salary
Salary: N50,000 – N100,000 Monthly.

Advantages:
Health:

Financial well-being:

• Remuneration for work done successfully
• Bonus subject to management approval:
  • 0.01% to 10% performance bonus on successfully executed client projects.
  • 5% – 20% commission on new customers acquired through the position holder’s share capital.
  • Individual financial coaching

Flexibility and leave:

• Hybrid work environment up to 2 days/week subject to management approval and business needs.
• Paid leave after probation, including vacation, bereavement leave, jury days, sick leave, parental leave, disability, and approved holidays.
• Remote work opportunities

Community and personal development:

• Educational reimbursement for approved learning programs.
• Access to internal training.
• Unlimited access to sell personal courses on the organization’s e-learning platform.

Innovative Extras subject to management approval:

Terms:

• Contract of at least 18 months.
• Subject to a 3 month probationary evaluation on the minimum wage position.
• 3 months notice before resignation or termination.
• Reimbursement of 3 months salary in violation of 1,2,3 above.
• Compulsory participation in the initiation, scheduled quarterly training and annual retreat of the organization.
• Learning at your own pace to use work and productivity tools during the trial period.
• Access to a smartphone and an internet connection.
• Availability and reachability by phone and/or email.
• Provision of a police report or background check.
• Provision of a signed guarantor or reference from previous place of employment.
• Medical report for frequent sick leave beyond approved limits.
• Comply with all organization policies, including but not limited to the Employee Policy, Information Protection Policy, and ATIT.