With the rapid growth of technology, businesses now have more tools than ever before to build brand awareness and build strong customers.
While we undoubtedly live in a digital world, it’s important to never overlook the benefits of traditional print marketing.
Rather than neglecting print media, you should consider it an essential part of your marketing strategy and reap the many benefits it brings. Here are a few reasons why you should consider investing in a few print marketing avenues to get your business off the ground.
As mentioned, technology has opened up a whole new world of marketing for us. From TV commercials to digital campaigns, the possibilities are truly endless. However, these strategies can come at a cost, leaving little budget for other methods.
Fortunately, print marketing is very affordable and easy to do in-house, which means you don’t have to hire other companies to do the job. Leaflets, for example, can be made and printed in the office. You can get affordable cartridges online from TonerGiant, and high quality paper is not a big investment. Get creative and see where you can cut costs to grow your brand without spending too much.
Reach a wider audience
While you or your staff may be obsessed with technology, not everyone is. Some people don’t spend a lot of time online or browsing the Internet, and you don’t want to miss out on those potential customers. By using print marketing, you are reaching those who might not be the most tech-savvy. Think newspaper advertisements, flyers, business cards, and attention-grabbing posters. Make sure to make it short and catchy, but don’t leave the reader confused.
Better response rates
Having a flashy email newsletter is fine, but are people reading it? One study found that people spent about half an hour reading physical mail and only 11 seconds on average reading e-mail – a significant difference that shows the benefits of print media. This translates into a much better response rate from customers; in fact, the same study showed that the response rate for direct mail marketing was 37% higher than for email. That’s not to say email marketing isn’t worth it, but rather that neither should be overlooked.
A collaborative approach is best
Using digital and print media is an integral part of optimizing your marketing strategy. The two work best when used together, helping to deliver any campaign or just improve brand awareness. Rather than choosing one over the other, think about how you can join forces and get the best of both worlds. Make sure your print and digital branding match to increase your brand recognition, build a relationship with your audience, and become a leader in your industry.
Getting the most out of print and digital marketing tools is essential to creating a successful marketing campaign. Not only will this increase response rates and brand awareness, but it will reach people who aren’t the most tech-savvy. Rather than choosing one type of marketing tool, use them together to really get your brand and services known.