How KnowDis leverages AI for e-commerce content creation – ThePrint

New Delhi [India]Feb. 14 (ANI/PNN): The KnowDis Data Science team recently launched an AI solution that can help millions of e-commerce product sellers.

Many vendors struggle to create content for their products on e-commerce channels, regardless of the size of their business. With the release of Felix, the KnowDis Data team aims to solve this industry-wide problem by automating content generation using artificial intelligence.

The e-commerce space has become a phenomenon in itself since Amazon, EBay has revolutionized it. As a result, e-commerce platforms are flooded with a large number of sellers. Thus, competition is inevitable.

Whenever multiple sellers offer the same range of products with almost the same price, customers tend to choose the products with well-written descriptions and clearly defined features. This is why the content of a product description is so crucial in grabbing a customer’s attention. It goes without saying that when selling a product in a competitive e-commerce space, “content is king”.

Popular e-commerce platforms like Amazon rank products based on the quality of their descriptions and relevant content. Well-written content becomes even more crucial in this regard.

This is where the problem of creating content for products sold on e-commerce platforms arises. The content writing industry for e-commerce channels is a huge industry on its own. While the larger vendors can afford to have dedicated content writers and get support from digital marketing agencies to properly define and optimize their product content, it is the smaller vendors and midsize companies who are falling behind in the race to sell their products on e-commerce. platforms.

Not everyone can afford a dedicated content writer, and while large companies can, writing content is a slow, meticulous, and inevitably arduous process. One aspect of this difficulty can be described as the phenomenon called “Writer’s Block”.

What is a writer’s block?

“Writer’s block is a temporary or lasting failure to put words to paper. It can affect any writer even for a few minutes or a day or two, but it becomes a real problem when the writer falls short of their goals and feels unable to complete a job. .

— Royal Literary Fund

This problem becomes even more pronounced when content creators and agencies need to create content for products from various domains. The time, money spent, and tedious process involved in creating eCommerce content hinder the scalability of eCommerce sales.

The struggles associated with content creation led to the development of Felix. It was recently launched on KnowDis Note, the company’s SaaS platform, which offers a variety of AI solutions.

It uses state-of-the-art artificial intelligence to automatically generate e-commerce content for products. Within seconds, it generates –

1. Product titles

2. Product Highlights

Felix uses details such as product name and product features provided by sellers to create eye-catching featured products and recommends product titles. The best part is that customers will get new content every time they click generate. It does this in just seconds, saving time and money on SEO copywriting and eliminating writer’s block for sellers.

Felix from KnowDis offers different tones of styles on the generated content, with different levels of creativity, just like a human copywriter would. Sellers can easily select and finalize the content they want for their product.

Fig: Featured products generated by Felix

The Data Science team continues to update Felix with advanced features, and the team builds exciting NLP solutions for content creator agencies where content creation becomes a complex problem.

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