Final Benefit for NAR Members: Premium Print Marketing Support

As part of its fee to dues-paying members, the National Association of Realtors will provide the opportunity for brokers to have a color consumer education brochure produced for their businesses.

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As part of its fee to dues-paying members, the National Association of Realtors will provide the opportunity for brokers to have a color consumer education brochure produced for their businesses.

“Many of our members lead progressive and dynamic companies, and they strive to ensure that their marketing materials match their experience and expertise,” said NAR Vice President of Strategic Alliances Rhonny Barragan. in a press release.

The service is offered by Arcadia Publishing, an ad sent to Inman States.

Traditionally, Arcadia produces niche regional history guides covering topics such as “Sweetgrass Baskets and the Gullah Tradition”, “Baseball in Fort Wayne”, and “Northern California Drag Racing”.

The service will be free and available at the URL, arcadiapublishingltd.com/howitworks, for brokerages wishing to participate. Arcadia will fully brand the guide titled “Guide to Buying and Selling Your Home”.

The guide will encompass specific aspects of branding and brokerage language around copy on buying and selling best practices. It will cover financing, relocation, market positioning and other key aspects of the transaction process.

Arcadia, which has offices in the UK, Australia and the US, will oversee the project from start to finish, coordinating with brokerage staff to collect written and visual content and oversee the final assembly and delivery.

It’s common for smaller freelancers to be unable to afford professional print media, as it’s traditionally more expensive and time-consuming to produce than social media, email, and other types of digital delivery. . It’s also not as easy to measure its effectiveness, and its persistent nature can run counter to consumers’ expectations for information.

Additionally, graphic designers and marketing teams may not be familiar with producing brilliant prints.

Nonetheless, print marketing materials suggest company stability, demonstrate professionalism, and their longevity reinforces the brand.

NAR benefits cover a range of business categories from insurance plans and car rental discounts to laptop purchase plans, education and coaching.

Arcadia’s brochure will come under marketing resources.

Ray Ingleby, CEO of Arcadia Publishing, recognizes the appeal of digital marketing and said in the announcement that the coin will be “beautifully crafted” and aimed at consumers.

“While digital marketing has revolutionized the world of media, we recognize that many real estate agents want to complement their digital initiatives by providing their clients with impressive, quality print materials,” he said.

Email Craig Rowe