Cheil India appoints Umesh Bopche as CEO of digital agency Experience Commerce

Cheil India has appointed Umesh Bopche as CEO of its digital agency – Experience Commerce.

Bopche will be responsible for placing Experience Commerce (EC) on an exponential growth trajectory. Under his leadership, Experience Commerce will position itself as a holistic, full-service agency, delivering and creating new service lines and verticals for our existing and new clients.

He will also be responsible for the live commerce practice and content/film studio for all Cheil customers, including Samsung, through EC Studio.

Bopche has over 20 years of experience in leading media, digital, content, technology and internet companies with a track record of delivering high-retention, high-growth and successful talent teams. A+ build.

Prior to joining EC, Bopche worked with major media and entertainment conglomerates such as Prime Focus Group, Times of India Group (Print) and Times Internet Ltd (Digital Business), while being exposed to different facets of traditional media and new age. , and help brands achieve their advertising and communication goals.

His rich experience includes collaborations with major brands such as Tata Sky, ICICI, Dabur, Amazon, HUL, Big Bazaar, Marico, OPPO, Xiaomi, Tata Motors, Ford, TVS, ITC, Procter & Gamble, Emami, L’Oreal , Myntra, Soch and Free Fire among many others.

Commenting on this new addition to the Cheil India family, Sanjeev Jasani, Chief Operating Officer, Cheil India said, “I am delighted to welcome Umesh to the family. Umesh is an astute, results-oriented business leader with a good vision, exactly what Experience Commerce needs right now to continue its exponential growth in India. More importantly, he is a good human being who empathizes with his people and can bring them together to rally around a common goal. In my mind, Umesh is a perfect fit for the role. I am sure that Umesh will play a crucial role in Cheil India’s growth trajectory in the coming years and make Experience Commerce one of the top digital agencies in India and APAC region. I wish Umesh all the best in this role as CEO of Experience Commerce.

“For an individual, two questions become important during a career change – What can I give to this place, And what can this place give me? And when one is able to determine a beautiful synergy between the two, it feels like a eureka! That’s precisely what I felt during my interaction with Cheil Worldwide and, when I realized the potential within EC while accepting this role”, said said Umesh Bopche.

“I am very excited about the task at hand to make EC one of the fastest growing companies within the Cheil Worldwide network and I look forward to this incredible journey.”

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