BBH comes to town after bagging Tesco

Top creative agency Bartle Bogle Hegarty, aka BBH, co-founded by John Hegarty, is now open for business in Dublin with Tesco Ireland as its first client. Tesco was previously run in Ireland by Accenture Song’s Rothco. BBH’s Dublin office is led by Commercial Manager Amy Crowe with Aubrey O’Connell and Sam Caren operating on the creative front.

O’Connell is taking on the role of creative lead in Dublin after a decade in London, notably for BBH where he worked on Burger King’s ‘Whopper of a Secret’ and Tesco Ireland’s first ‘Food Love Story’. Caren, a ten-year veteran of the Irish advertising scene, has worked for Ogilvy, Rothco and The Public House, including last year’s FBD Olympic sponsorship campaign.

Caren has won awards at The One Show, D&AD, Eurobest, the Clios and Cannes Lions where her team won a grand prize for Saylists for Warner Music. Crowe started his career at BBH London, working on the British Airways global account and has spent the last ten years with some of London’s top creative boutiques, including a stint at Mother working on Samsung.

Goal

BBH chief executive Karen Martin said every major brand CMO in these islands has Ireland in their title or as part of their remit. “Our aim is to bring the power of difference to more of our customers in Ireland and to work with new partners who share our ‘black sheep’ mentality,” said Dublin-born Martin, “and with a customer founder of Tesco who shares our vision.”

Bartle (John Bartle) Bogle (Nigel Bogle) Hegarty (John Hegarty) is part of Publicis.

BBH is unquestionably one of the most successful creative agencies in the world. Founded in London’s Soho in 1982, it also has offices in New York, Los Angeles, Stockholm, Mumbai, Singapore and Shanghai. The agency’s logo, the black sheep, comes from a famous Levi’s print campaign and represents the power of difference – when the world zigzags, zags.

BBH has produced many other world-class campaigns for Levi’s including “Launderette” which made Nick Kamen a global star and was set to Marvin Gaye’s “I Heard It Through the Grapevine”. Levi’s sold more than two million briefs in one year. In 1991, then-unknown Brad Pitt directed Levi’s “Camera” and became a Hollywood superstar.

BBH’s 28-year relationship with Levi’s resulted in seven number one singles in Europe. The agency’s long-running campaigns for other brands include Audi’s’Vorsprung Durch Technik‘ which John Hegarty invented in 1984, the Lynx Effect for Unilever, which saw the male body spray reach world number one, and Johnnie Walker’s ‘Keep Walking’ campaign.

The ads boosted the brand’s global sales from 13% in 2000 to 20% in 2013.

BBH’s current list of clients includes Burger King, Samsung, Audi, Ribena and Google.

BBH Managing Director Karen Martin with Amy Crowe, Aubrey O’Connell and Sam Caren