BayPort Credit Union Wins Industry CUNA Marketing Award for Verification Campaign

BayPort won in the Complete Campaign category for its consumer verification campaign. The campaign, called “BayPort Smart”, recognizes that people have many options when it comes to finding the best financial institution to place their hard-earned money. That’s why BayPort introduced its two new chequing account choices: high-yield checks and cash back cheques.

This year, CUNA received 1,195 nominations from credit unions from across the United States, but only 262 nominations were selected as Diamond Award winners. The judges evaluated the entries based on strategy, design, production, creative concept and campaign results.

BayPort’s award-winning consumer verification campaign was launched in January 2021 and features television spots, digital performances, radio, outdoor, and print media.

About BayPort
In 1928, nine shipyard workers from Newport News Shipbuilding formed an organization with the specific purpose of being a source of low-interest loans and a place of trust to deposit money. Today, BayPort Credit Union is rated a 5-Star Superior Credit Union by Bauer Financial, Managing $2.2 billion in assets and serving nearly 148,000 individuals and businesses with 27 branches across the Virginia Peninsula and South side communities. Visit us at www.bayportcu.org.

SOURCE BayPort Credit Union