Bay of Quinte Marketing Board Awards $50,000 in Business Grants

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The Bay of Quinte Regional Marketing Board (RMB), in its third round of marketing grants, awarded more than $50,000 to 30 small businesses and organizations to help promote their offerings.

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The grants were created in 2020 in the wake of the pandemic to support businesses while allowing for a more regional approach to marketing, made possible through the Municipal Accommodation Tax and other funding.

Businesses in Belleville, Brighton, Greater Napanee, Quinte West and the Mohawks of the Bay of Quinte had the opportunity to apply for funding of up to $2,500.

The funding was split into seven categories: photography/video, website enhancement, paid digital advertising, brand asset development, event activation/marketing, partnership projects, and product or experience development.

Examples of successful grant projects include The Brake Room in Belleville creating a print version of bayofquinte.bike cycle routes, the Brighton BIA improving its website to increase tourist traffic, Empey Estates Wedding & Event Venue in Napanee taking a new marketing to attract outside municipal groups, the Wild Card Brewing Company of Quinte West increased its paid digital advertising and LiL Crow Cabin of the Mohawks of the Bay of Quinte purchased an ice hut and snowshoes to enhance their winter experiences.

“To date, we are proud to receive funding through the Bay of Quinte RMB for the development of our tourism products, and we truly appreciate the commitment of the community to help us complete this project,” said Laura Voskamp of The Brake Room.

“As a small business, we’ve spent countless hours refining bayofquinte.bike in our spare time outside of running our store. Having the grants to support us is a big help.

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Zack Card of Wild Card Brewing Company said, “After two incredibly difficult years of pandemic shutdowns and uncertainty, we are excited to begin reconnecting with our customer base and the Bay of Quinte RMB has re-ignited this business.

“To reconnect, we have to join them where they are; the web and social networks. We are very grateful for their work in bringing marketing funds to hard-hit tourism and hospitality businesses like ours. This investment will boost our social media and Google ad buys, allowing us to attract new customers and reconnect with old customers,” Card said.

A full list of grant recipients will be available in the coming weeks at bayofquinte.ca/tourism/grant-recipients.

Another round of Bay of Quinte Marketing Grants will open later in 2022.

Follow Bay of Quinte on social media or visit bayofquinte.ca.