Tuesday, May 03, 2022
After a nationwide search, Andrea Monroe Weaver has been appointed director of marketing and communications at UNCW, the university announced today.
Weaver has served as Acting Director of Communications since July 2020, at a pivotal time for key communications initiatives, including the development of benchmarks for the next strategic plan, the planned launch of UNCW’s redesigned website, and Campus safety messages related to the global pandemic.
“Andrea has proven herself as a strong leader over the past two years during a very difficult time for the university,” Chancellor Jose V. Sartarelli said. “His collaborative approach and productive relationships with a wide range of university constituents will be beneficial as the university strives to enhance its brand and national reputation. We have every confidence in Andrea that she will continue to lead the University Relations Office and guide external and internal communications to advance the university’s mission and strategic goals. The firm’s leadership looks forward to working with Andrea and OUR to develop and support the university’s dynamic marketing team.
Weaver has over 25 years of professional experience planning, developing and managing digital and print communications in higher education institutions. She also has expertise in external and internal communication, crisis communication and project management.
Weaver currently leads an OUR team of 20 staff. OUR is responsible for emergency and crisis communications; media relations at the university level; content development and collaborative management of the university website; management of university-level social media accounts; brand image on all platforms; manufacture and distribution of UNCW Magazine, a monthly Chancellor’s digital newsletter, a weekly digital newsletter for faculty and staff; and overseeing approximately 1,000 design/editing/photography and video projects each year.
She will report directly to the Chancellor and will be a member of the Chancellor’s Cabinet.
“During my 17 years at UNCW, I have enjoyed professional opportunities like no other. I am excited to continue my commitment to the university as Director of Marketing and Communications,” said Weaver. “I deeply appreciate the collaboration and support I have received from Chancellor Sartarelli, other campus leaders and colleagues at UNCW, especially the creative and dynamic team in the Office of University Relations. look forward to working with many collaborators to share more great stories about this university and the Seahawks that are making it soar.
Weaver sits on the University’s Crisis Decisions Team, Emergency Planning Group, Chancellor’s Safety and Security Committee, University’s Community Relations Task Force, Institutional Committee of Animal Care and Use, Institutional Research Council, Strategic Design and Planning Steering Committee, and the campus-based Southern Association of Colleges and Schools College Ten-Year Review Committee.
Prior to assuming the role of acting director of communications, Weaver was deputy director of the Office of Academic Relations. She has also held positions with UNCW’s Division for Academic Advancement, Meredith College, Peace College (now William Peace University), and Pfeiffer University. Weaver was a journalist early in his career, working as a reporter at the Wilmington StarNews and the Greensboro News and Recording.
She earned a bachelor’s degree in journalism and mass communication from the University of North Carolina at Chapel Hill and a webmaster’s certificate in media design from NC State University.