A Beginner’s Guide to Marketing Chicken in the Metaverse

Marketing in the metaverse is gaining traction, especially as a way to connect and engage with younger consumers. But I’m sure I’m not alone when I say I have no idea what it is or how it works.

So I asked an expert, my 11-year-old nephew. Not only is he one of the most technical people I know, but he also got a pair of VR goggles over the holidays, so he’s a frequent Metaverse user.

“The Metaverse is a place to hang out,” he explained, noting that technology was an important way to connect with friends and family during the pandemic, when people couldn’t leave their homes.

“It’s supposed to be a real-life replica where you can meet friends and play games. It makes you feel like you’re doing stuff in real life, but you’re actually doing it on a virtual console” , he added.

Chicken foodservice brands can leverage the metaverse through subliminal product placements or by offering users a way to visit virtual restaurants and order food items, like chicken nuggets or sandwiches, a-t -he declares.

How Chicken Brands Use The Metaverse

That’s exactly what chicken food brands do.

For example, fast food brand Wendy’s launched its first virtual reality restaurant Wendyverse earlier this year. The new location in the metaverse gives users new opportunities to interact with each other and with the brand, including the ability to go behind the counter, meet friends, and make hoops with a virtual Baconator.

Other restaurant brands that have joined the metaverse include Chipotle, McDonald’s, and Panera.

“You don’t really eat in the metaverse, but you create that command perspective. It’s another way to highlight a lot of things and drive traffic,” Kelley Bailie Fechner, director of customer solutions at Datassential and speaker at Chicken Marketing Summit 2022, told me last week.

Recognizing Innovation in Chicken Marketing

The metaverse is just one example of how chicken marketing programs are innovating.

Do you work with a retail or restaurant partner that has done a fantastic job promoting chicken consumption in 2021? Nominate them for the Chicken Marketer of the Year award! This award recognizes excellence in marketing and public relations campaigns – whether print, digital, video, audio or integrated across multiple channels – keeping chicken as a protein at the center of the plate.

The deadline to nominate a business or organization for Chicken Marketer of the Year is May 1. To submit your free entry, visit https://www.wattglobalmedia.com/chickenmarketingsummit/chicken-marketer-of-the-year.

Attend the 2022 Chicken Marketing Summit

The 2022 Chicken Marketing Summit will be held at Chateau Elan in Braselton, GA from July 25-27. Serving a unique cross-section of the chicken supply chain, the Chicken Marketing Summit explores food marketing issues and trends, as well as chicken consumption patterns and purchasing behavior.

NEW FOR 2022: Submit your free nomination for Chicken Distributor of the Year.

For more information and to attend, visit: www.wattglobalmedia.com/chickenmarketingsummit/.