4AM Worldwide has won the integrated marketing mandate from Sumadhura Group, a residential and commercial real estate developer. In line with the mandate, 4AM will be responsible for raising awareness and visibility of the Sumadhura brand and its projects. The agency will handle the overall branding, advertising and digital appearance of the Sumadhura Group. To meet the marketing needs of the client, the agency aims to provide results-driven solutions for the next phase of their exponential growth.
Sumadhura aims to leverage 4AM Worldwide’s experience in integrated marketing communications with a storytelling approach, Srinivas Moramchetty, Senior Vice President – Sales and Marketing, Sumadhura Infracon Pvt. Ltd, said. “Today’s consumers are changing every day, so it’s important to the success of real estate companies like us, who have been in business for 25 years, to innovate and engage with customers differently from the brand front. and product communication,” he added. .
4AM’s creative and business leadership claims to have successfully built numerous brands across various categories, from naming and identity design to managing integrated campaigns across TV, print, outdoor, radio , digital and events. The company’s portfolio includes clients from various industries ranging from BFSI, film and media, government and public sector enterprises (PSU), education, real estate, building materials to retail electronic. “Sumadhura Group is a well-established player in the Bangalore and Hyderabad markets. It continues to grow aggressively. The real estate industry is rebounding as the impact of the pandemic begins to fade, making it the perfect time to engage with the public through integrated marketing,” said Meenakshi Aggarwal, Chief Operating Officer, 4AM Worldwide.
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